BATOG is a luxury headwear brand based in Central Florence and founded by the romanian designer Alina Roxana Batog.
Born in Romania, she came to Florence for study when she was nineteen and inspired by the endless beauty of the city, she decides to live here.
The story of the brand actually starts a few years ago when Roxana discovered that she had a small tumor and went through chemotherapy. She chose to wear turbans instead of wigs cause she discovered infinite ways to shape them and match her outfits. She feels in love with millinery as soon as she makes her first hat, willing to wear something a bit different than a turban.
That's how, as soon as she knew that she was healed, she went to London and studied millinery techniques. Then she came back in Florence and actually started to make hats for friends and some clients, and, after a while, in 2019, she launched BATOG.
Batog Hats are crafted with great attention to the perfection of the details and a focus on wearability. The highest quality materials and the finest couture millinery techniques are mixed to strike the perfect balance between elegance, creativity and uniqueness.
All the pieces are beautifully handcrafted in our Atelier by Roxana’s hands. Here, with the aid of the wooden hat blocks, steam, wire, needle and thread, she transforms felt, sinamay, straw, silk, tulle, veil and countless fabrics and materials into Wearable Art!
With her passion for the millinery craft, her curiosity and creativity, her ability to mix art, fashion and elegance, Roxana aims to create always unique and magnificent designs.