Located in the heart of Florence, between the Duomo and Piazza della Signoria, BATOG lies in the undisputed realm of the Florentine master craftsmen.

It all started from an idea of A. Roxana Batog, designer and milliner of romanian origin, who has lived in Italy since the age of 19 and has studied millinery in London.

From her multicultural background, the continuous experimentation of new techniques and a huge passion for art, arises BATOG - Hand Made hats and headpieces. 

BATOG hats are bold and unconventional but yet elegant and easy to wear …Designed to emphasize the uniqueness of every woman and strike the perfect balance between elegance, creativity and uniqueness.

Hand Made in Italy

All the hats are hand made in Florence using the highest quality felts and fabrics.


Meticulous research of the finest and innovative materials.

 Perfection in every little detail and impeccable finish.

Unique Desigs 

Unique and creative pieces designed for the modern woman, who loves to express her personality.


Roxana designes two seasonal collections a year– Spring/Summer and Autumn/Winter –  but also capsule collections for selected boutiques and private commissions for special customers.