About

Our mission is to highlight the uniqueness and beauty of every woman with our sparkling and modern couture millinery!

BATOG is a Luxury headwear brand based in Central Florence and  founded by the romanian designer Alina Roxana Batog.
Born in Romania, she came to Florence for study when she was nineteen and inspired by the endless beauty of the city, she decides to live here.
 She studied millinery techniques in London and couture tailoring in Florence and launched BATOG in 2019. With her passion for the millinery craft and her ability to mix art, fashion and elegance, Alina Roxana Batog  collaborates closely with many leading Italian couturiers, designing elegant couture headpieces to complement their collections.
 
BATOG’s elegant, timeless hat styles for women of all ages are crafted with great attention to the perfection of the details and a focus on wearability. The highest quality materials and the finest couture millinery techniques are mixed to strike the perfect balance between elegance, creativity and uniqueness.
All the pieces are  beautifully handcrafted  in our Atelier by Roxana’s expert hands. Here, with the aid of the wooden hat blocks, steam, wire, needle and thread, she transforms felt, sinamay, straw, silk, tulle, veil and countless fabrics and materials into Wearable Art!
With her passion for the millinery craft and her ability to mix art, fashion and elegance, Alina Roxana Batog  collaborates closely with many leading Italian couturiers, designing elegant couture headpieces to complement their collections.